Billionaire entrepreneur, Rihanna has on Tuesday, May 10 announced the launch date of her brands, Fenty Beauty and Fenty Skin in Africa.
The Barbadian singer-songwriter, who is expecting a child with rapper A$AP Rocky, made the announcement via her Twitter page, saying her brands will launch in Africa on May 27.
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Speaking further, the 34-year-old revealed that countries like Nigeria, Botswana, Ghana, Kenya, Namibia, South Africa, Zambia are all included in the African market.
i’ve been waiting for this moment!! @fentybeauty & @fentyskin are finally dropping in AFRICA!!!
Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe…we comin at ya May 27th and that’s just the beginning!!! #FentyAfrica pic.twitter.com/LNmYRY3Zip
— Rihanna (@rihanna) May 10, 2022
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According to Fenty’s website, Rihanna was inspired to create Fenty Beauty and Fenty Skin after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones.
Fenty Beauty is a cosmetics brand that was launched on September 8, 2017. The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt’R foundation. The original foundation launch included 40 shades, since expanded to 50.
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Rihanna created Fenty Beauty to provide an inclusive range for all skin tones, including extensive shade offerings for people with deeper skin tones.
Meanwhile, Fenty Skin is a skincare brand which started with cleanser, toner and moisturizer but has expanded to other products.
More details to come.