The #Naijaistheparty campaign features a diverse cast of music and dance talent including Lady Donli, Tomi Thomas, Jessica Bongos, Cheso, Keren Happuch, Biehkay, Powei, TRPLE.V, Ted, SK, Zila, Psycho and The Virals music band. Known for their strong and independent identity, the talent would use the irreverent approach that is characteristic of the millennial generation to get them to the polls.
TheElectionNetwork with the support of Ford Foundation and public affairs firm Gatefield, collaborated with the talent to create personal creative content with messages including: “Voting is the party,” “Voting is true love,” and “February 16 is the party” and a call for their audience to pledge to vote on the campaign website www.naijaistheparty.com. Alongside the content, the campaign will feature a concert in Abuja on the 19th of January 2019, targeting
university campus students and millennials. The concert would be headlined by a surprise celebrity guest.
“Millennials are the largest voting population but they are irreverent about the issue of politics. If we have to get to them, then we have to speak their language,” states Noble Igwe, a celebrity lifestyle entrepreneur and the #Naijaistheparty campaign’s lead influencer.
“This would mean getting things done in their own way.” The campaign will be full of surprises, heavy on user-generated content and deploy proprietary technology that would excite millennials about voting and to help the integrity of the process.
TheElectionNetwork is a civic social enterprise that relies on the use of digital media and data-driven journalism to trigger interest around global elections. The organisation is focused on original digital storytelling, and smart coverage of technology, data trends, special features and curated stories that provide great insight into elections around the world.
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