CIIFA, Google Launch Second Cohort of Engage Nigeria Programme to Empower 6,000 Youths



The Creative Industries Initiative for Africa (C.I.I.F.A.) is teaming up with Google again to launch the second phase of their Engage Nigeria programme. This initiative aims to equip a total of 8,000 Nigerian youths with essential creative industry skills.

Engage Nigeria is an extension of the Skill Sprint programme launched in 2023, a national effort to equip 20,000 Nigerians with vital digital skills. This latest cohort specifically targets 6,000 aspiring creatives across Nigeria.

Building on the success of the first phase, which saw over 2,200 participants receive training and mentorship, Engage Nigeria offers a comprehensive curriculum. Participants will gain valuable skills in music production and business, event management, cinematography, animation, graphic design, and content creation. This well-rounded approach equips them to navigate the competitive creative industry landscape.

A notable expansion in this cohort is the partnership with the GOYF Community Digitech Hub, bringing the initiative to the vibrant Eti-Osa 02 community in Lagos. Hon. Gbolahan Olusegun Yishawu, an esteemed member of the Lagos State House of Assembly representing Eti-Osa Constituency 02 and a key supporter of the programme, stated, “We are delighted to collaborate with C.I.I.F.A to bring the Engage Nigeria programme to our constituency. This partnership will unlock opportunities for our youth and provide them with critical skills indispensable to excel in the creative industry. It is a monumental stride towards fostering economic growth and innovation in Eti-Osa constituency 02 specifically and Lagos State at large.”

Godwin Tom, Founder of C.I.I.F.A., added, “Our mission at C.I.I.F.A is to empower the next generation of creative professionals in Africa. Partnering with GOYF Community Digitech Hub allows us to reach more young talents in Eti-Osa 02, providing them with the tools and knowledge to succeed in the creative economy. We are grateful for the support from in making this possible.”

Olumide Falegan, Manager, EMEA Music & Culture at Google SSA, highlighted the significant potential he sees in Nigeria’s youth, stating, “Digital technologies are not just tools, they are catalysts for endless possibilities. Through these platforms, our young talent can emerge as key contributors to the digital economy.”

The program goes beyond just skills training. Engage Nigeria offers mentorship opportunities with experienced professionals and facilitates networking with industry leaders. This combination helps participants not only learn but also build valuable connections for future career success.

Nigeria’s creative sector is a thriving force, contributing significantly to the nation’s economy. From the global influence of Nollywood to the rise of Afrobeats, Nigerian creatives are making waves internationally. The Engage Nigeria programme aims to fuel this growth by empowering the next generation of creative talent.

Applications for the second cohort of the Engage Nigeria programme are now open. For more information and to apply, please visit or contact or 08172560000.


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