Burna Boy, a Grammy Award-winning musician, and Jokes Up Ice Kream, a dispensary in Los Angeles, California, have teamed up to establish the cannabis brand BRKFST.
The brand launch, which took place in conjunction with Miami Carnival, began on Thursday, Oct. 6 with a pop-up shop, followed by brunch at a South Beach eatery. On Saturday, there was yet another pop-up store at the dispensary in Los Angeles (Oct. 15).
The name BRKFST was inspired by the Nigerian native’s hit song “Last Last.” The lyrics “Na everybody go chop breakfast” is a Nigerian slang which means everyone will definitely experience pain or heartbreak.
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Burna Boy also adds “I need igbo and shayo (shayo)” meaning he needs igbo which is weed and shayo which is alcohol, to heal his emotional wounds.
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“Last Last” became Burna Boy’s first No. 1 on the Billboard Afrobeats Songs chart. It was the first single released from his latest album, “Love, Damini,” which was released on July 8th, 2022. The track samples elements of Toni Braxton’s 2000 hit record “He Wasn’t Man Enough.”
On Friday, Oct. 7, Burna Boy became the first Afrobeats artist to headline Tipsy Musical Festival at Bayfront Park in downtown Miami.
The Caribbean festival featured performances by Machel Montana, Skinny Fabulous, Teejay, Voice, Hypasounds, and more. His fans at the event had the opportunity to get first dibs on BRKFST merchandise.
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Burna Boy has always been vocal about smoking weed. In an interview with Home Grown Radio last year, he stated that everyone in Nigeria smokes weed but they are hypocritical about it.
It’s not a zero-tolerance. It’s like everybody does it, but nobody wants to be the one that is seen with it. It’s just kind of hypocritical out there. Everybody smokes weed.
