Jackie Aina, YouTube Influencer Dragged For Using ‘Soro Soke’ Slogan (Video)


Nigerian-born American YouTube influencer, Jackie Aina has been criticized by Nigerian social media users for the use of the ‘Soro Soke‘ slogan in promoting her new fragrance.

On Thursday, August 4, the youtuber shared a video on her various social media platforms where she shared a promotional video for ‘Owambe’ brand.

In the caption for the video, Aina used the ‘Soro Soke‘ a term that was popularized by Nigerian youths during the #EndSARS protest in 2020. Specifically, ‘Soro Soke’, a Yoruba word means to ‘Speak up‘ in English language.

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Sharing the video on social media, she captioned her video,

Welcome to Owambe! We are celebrating life and inviting you all to be a part of it. The collection features 4 new fragrances: Sòrò Sókè, No Wahala, Soft Life and Spice of Life. All candles are available NOW on our website and

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The caption has since sparked mixed reactions among netizens due to the inclusion of the word, ‘Soro Soke‘.

Slamming her for being insensitive, social media users stated that several Nigerian youths died during the #EndSARS protest especially during the Lekki shootout on October 20, 2020. Further, livid Nigerians are criticizing her refusing to speak against the Nigerian government at the time.

She has cautioned to bring down the post with immediate effect or change the name of the ‘Soro Soke’ fragrance.

Below is a cross-section of comments from Nigerian youths.


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