Jackie Aina Apologizes For Commercialization Of ‘Soro Soke’


Nigerian-born American YouTube influencer, Jackie Aina has released a statement on her Instagram platform to apologize for using the #EndSARS slogan, ‘Soro Soke’ to promote her candle fragrance.

On Thursday, August 5, Jackie Aina via her official platform, FORVRMOOD shared a video of the launch for the ‘Soro Soke‘ product.

In a now-deleted post on her Twitter platform, Jackie wrote, “Welcome to Owambe! We are celebrating life and inviting you all to be a part of it. The collection features 4 new fragrances: Sòrò Sókè, No Wahala, Soft Life and Spice of Life. All candles are available NOW on our website and @sephora

The statement raised eyebrows and infuriated Nigerians who perceived that the usage of the ‘Soro Soke‘ is insensitive and hypocritical as she refused to speak during the #EndSARS protest in October 2020.

ALSO READ: Jackie Aina, YouTube Influencer Dragged For Using ;Soro Soke; Slogan (Video)

Additionally, some livid Twitter users claimed the YouTube influencer blocked them on the social media platform after she was admonished to use her platform to reprimand the Nigerian government due to their mediocre performance.

Also, the ‘Soro Soke‘ term marks a significant emblem in the life of most Nigerian youths due to the gruesome of numerous protesters at Lekki Tollgate on Tuesday, October 20, 2020. At the time, officers of the Nigerian army opened fire on peaceful protesters.

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The aforementioned factors agitated Nigerians to berate Jackie Aina for using the ‘Soro Soke’ slogan.

Following the backlash from netizens, Aina via her Instagram platform issued a public apology before taking down the initial post pertaining to the ‘Soro Soke‘ fragrance across all her social media accounts.

Her wrote in her post, “We accept full responsibility and I recognize the gravity of this error; to that effect, this candle will be pulled down from the market production immediately.

Read her full statement below.


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A post shared by Jackie Aina (@jackieaina)


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