The unveiling took place on Friday morning, July 8, in Abuja.
Obi said Baba-Ahmed was eminently qualified to bring his private sector and academic achievements to bear in the drive to rescue Nigeria from the primitive politics of ethnicity.
He further added that the party will anchor its manifesto on the 17 goals of Sustainable Development Goals (SDGs).
Yusuf Datti Baba-Ahmed (born 1975 or 1976) is a Nigerian economist and politician who served as Senator for Kaduna North from 2011 to 2012 and member of the House of Representatives from 2003 to 2007.
From the prominent Baba-Ahmed family of Zaria, Baba-Ahmed graduated from the University of Maiduguri.
After schooling, he worked in business and banking for several years before entering politics.
Baba-Ahmed was elected as House of Representatives member for Zaria in 2003; while in the position, he became known for speaking out against corruption and the Third Term Agenda.
After leaving office in 2007, Baba-Ahmed continued advocating for good governance while returning to his Baze business grouping and founding Baze University.
By 2011, he moved back to politics and successfully ran for Senator for Kaduna North; however, the electoral tribunal overturned his victory and he left office in 2012.