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Instagram To Roll Out Feature That Will Allow Users Shadowban Their Bullies

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Instagram To Roll Out Feature That Will Allow Users Shadowban Their Bullies

Instagram To Roll Out Feature That Will Allow Users Shadowban Their Bullies

Instagram’s next big fix for online bullying is coming in the form of artificial intelligence-flagged comments and the ability for users to restrict accounts from publicly commenting on their posts.

The team is launching a test soon that’ll give users the power to essentially “shadow ban” a user from their account, meaning the account holder can “restrict” another user, which makes their comments visible only to themselves. It also hides when the account holder is active on Instagram or when they’ve read a direct message.

Instagram To Roll Out Feature That Will Allow Users Shadowban Their Bullies

With the new feature, users will be able to shadow ban bullies

The company also separately announced today that it’s rolling out a new feature that’ll leverage AI to flag potentially offensive comments and ask the commenter if they really want to follow through with posting. They’ll be given the opportunity to undo their comment, and Instagram says that during tests, it encouraged “some” people to reflect and undo what they wrote. Clearly, that “some” stat isn’t concrete, and presumably, people posting offensive content know that they’re doing so, but maybe they’ll take a second to reconsider what they’re saying.

Instagram To Roll Out Feature That Will Allow Users Shadowban Their Bullies

Instagram has already tested multiple bully-focused features, including an offensive comment filter that automatically screens bullying comments that “contain attacks on a person’s appearance or character, as well as threats to a person’s well-being or health” as well as a similar feature for photos and captions. The features are much needed, but they might not actually do much to prevent teens from harassing each other. In a report in The Atlantic last year, reporter Taylor Lorenz wrote that teens often create entire hate accounts dedicated to bullying specific people more than they bully on a main feed. Users can report these accounts, but that could require time to see any action taken. These new features, at least, are immediate and more helpful, if that’s where the bullying is happening.

-Verge

Moji is a Lawyer, online media aficionado, communications strategist, and entrepreneur in her early 30’s. Her zest and energy to succeed coupled with her very strong interpersonal skills has seen her building her blog from just a passionate hobby to a strong platform for social influence and brand. Today she has expanded to having her own company SMD Media. SMD Media consults for large corporates drawn especially from the Finance, Technology, Advertising and Media, Creative Arts sectors, where her brand has grown significant leverage and contacts. She is also the pioneer Chairperson of the Digital Media Practitioners of Nigeria-DMPN, an Association whose vision is to influence on a larger scale for a greater good to impact lives positively, ensure the standardisation and the continuous enthronement of ethical practises within the digital space . Moji is a lover of the Arts, Fashion and Entertainment with a strong plan to own her own shoe/bag line, record label, Movie production company among other things.

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