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Google Kicks Off Certification Training Roadshow For Digital Marketers

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Google Kicks Off Certification Training Roadshow For Digital Marketers

Google Kicks Off Certification Training Roadshow For Digital Marketers

Google has introduced a certification training roadshow for digital marketing agencies based in West Africa. The training kicked off on 11 July in Lagos, Nigeria, at an event attended by some 400 marketers. The participants ranged from digital planners, strategists and account managers and each was equipped with the tools needed to develop their expertise and capabilities on the Google Ads Platform. Subsequent Google certification training sessions for digital marketers are scheduled in Accra, Ghana, on 18 July, as well as in Abuja, Nigeria, at a date soon to be confirmed.

The bootcamp for digital marketers aims to equip participants with the fundamentals of performance and brand marketing, using the Google Ads platform to drive better performance and results for their clients’ portfolios. Topics covered include, “Shaping a Search Strategy for your advertiser: Mobile”, “Measurement principles”, “Shaping a video strategy for your advertiser: Video Formats”, and “Shaping a Search Strategy for your advertiser: Creative Excellence”, among others.

With worldwide digital ad spend predicted to reach more than $375bn by 2021, digital marketers are positioned at the core of any business that needs to stand out from the clutter in a fast-moving digital world.

“Digital marketers need to be equipped to develop cutting-edge strategies to take their client’s businesses to the next level in this post-digital era” says Tolulope Akinyele, Google Partners Lead, Nigeria.

“Eligible agencies will receive Google Ads certification, as well as access to our agency growth programmes,” Akinyele adds, noting that in addition to training on the Google Ads solution and platform, digital marketers and agencies will obtain Google certification and access to the Google agency community. For agencies, she says, “certification means they can demonstrate that Google recognises them as experts. The training part-qualifies them to become Google partner agencies and earn the Google partner badge.”

Interested agencies which are unable to attend the program can go through the certification process online via https://bit.ly/2lPHUQN.

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Moji is a Lawyer, online media aficionado, communications strategist, and entrepreneur in her early 30’s. Her zest and energy to succeed coupled with her very strong interpersonal skills has seen her building her blog from just a passionate hobby to a strong platform for social influence and brand. Today she has expanded to having her own company SMD Media. SMD Media consults for large corporates drawn especially from the Finance, Technology, Advertising and Media, Creative Arts sectors, where her brand has grown significant leverage and contacts. She is also the pioneer Chairperson of the Digital Media Practitioners of Nigeria-DMPN, an Association whose vision is to influence on a larger scale for a greater good to impact lives positively, ensure the standardisation and the continuous enthronement of ethical practises within the digital space . Moji is a lover of the Arts, Fashion and Entertainment with a strong plan to own her own shoe/bag line, record label, Movie production company among other things.

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