In today’s world, the power of social media can not be over oversized.
Everyday lives of people are being transformed globally, by something they posted on social media after people take it upon themselves to share. Even brands these days are using social media in more organic ways than ever to push their message to their target audience.
One of such examples, is one young man, who simple identifies himself as Billy, who posted about his Dad’s new doughnut shop– Billy’s Donuts, on micro blogging social networking site Twitter.
My dad is sad cause no one is coming to his new donut shop 😭
My dad is sad cause no one is coming to his new donut shop 😭 pic.twitter.com/y5aGB1Acrc
— billy (@hibillyby) March 9, 2019
His followers and other Twitter users were moved by his one line tweet which showed love and concern for his Dad that that they took it upon themselves to share, making it go viral. As at press time the said tweet has been retweeted over 200 thousand and liked by over half a million people. Yes you read right, half a million people. Imagine just 1% of that number actually patronising the store!
While we do not know if up to 1% visited the store, what known from Billy’s update is that his Dad’s doughnuts sold out because the tweet went viral. He was quick to share the address of the store once he saw that his initial tweet had gathered steam. He also shared the Instagram handle of the store which had 71 followers as at when he shared the screenshot. As the time of the post, the page has garnered over 49,000 followers. His Dad’s store is also no doubt now one of the most popular private owned ‘donut’ stores in the US, thanks to his one liner on Twitter. The power of social media is simply phenomenal!
— billy (@hibillyby) March 10, 2019
One thing is sure, Billy’s Donut will have an overflow of customers for a minute, or even permanently if they taste as good as they look. Billy used social media to push his Dad’s business, and that gave it a boost thousands of dollars spent on direct advertising will probably not have achieved.
Just wanted to update yall! We completely sold out of donuts and kolaches! You are all amazing. I can’t thank everyone enough for coming out and supporting local businesses. This means so much to my family ❤️ pic.twitter.com/o3GQcKvVnG
— billy (@hibillyby) March 10, 2019
There are a lot of lessons to learn from this story, the most important being that social media shouldn’t be used just for fun and banter. It should also be a channel to make money and promote businesses. You may not be as lucky as Billy, to post a life changing, viral one-liner, but you can still use it to promote your business and make good income as a result of using social media.
Long story short, be like Billy.
Moji is a Lawyer, online media aficionado, communications strategist, and entrepreneur in her early 30’s. Her zest and energy to succeed coupled with her very strong interpersonal skills has seen her building her blog from just a passionate hobby to a strong platform for social influence and brand. Today she has expanded to having her own company SMD Media. SMD Media consults for large corporates drawn especially from the Finance, Technology, Advertising and Media, Creative Arts sectors, where her brand has grown significant leverage and contacts. She is also the pioneer Chairperson of the Digital Media Practitioners of Nigeria-DMPN, an Association whose vision is to influence on a larger scale for a greater good to impact lives positively, ensure the standardisation and the continuous enthronement of ethical practises within the digital space . Moji is a lover of the Arts, Fashion and Entertainment with a strong plan to own her own shoe/bag line, record label, Movie production company among other things.