World color experts Pantone has anounced the color for 2019 as ‘LIVING CORAL.’
The vibrant, yet mellow PANTONE 16-1546 Living Coral reflects warmth and nourishment to provide comfort and buoyancy in our continually shifting environment, the color institute writes on its website.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, Pantone is seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.
Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.
PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.
About Pantone Color of the Year
For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.
The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.
How Pantone Expects People To Use Living Coral
On how the institute expects people to use ‘living coral’, Leatrice Eiseman, executive director of the Pantone Color Institute gives more perspective on the shade. She said:
You know some years, we choose a color and we see it more as an accent, especially in the home space. Something where just a little spot of color will go so far. But even though coral is so bright and bold, it’s really something we’re seeing people embrace on a larger scale. It’s the kind of color you could paint a whole room. It would be great in an entryway or a bathroom. You could see someone with a great coral couch. It’s a shade people want to live with, which is exactly why we chose it.
Pantone Color Institute
The Pantone Color Institute is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset. Recognized around the world as a leading source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of color in their design strategy.
To further inspire your creative juices, within each of these five color stories they have also included three suggested color harmonies. The color harmonies provide you with examples of how individual colors in the palette can be mixed together and in what proportion or measure. The uniquely developed color bars which make up the color harmony accompany each highlighted color story.
Some photos of how PANTONE 16-1546 Living Coral can be applied in the home:
Previous colors of the year: