AKA Says Recent Breakup With Bonang Was All a Calculated Marketing Stunt For His New Song

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AKA has just confirmed what very few people thought from the onset; and its that he and Bonang Matheba never split up.

In a new interview with The Plug Mag, the South African rapper revealed that the recent ‘break up’ with his media superstar girlfriend was all a ruse to keep his name on everyone’s lips, in time for his release of his new song ‘Caiphus Song’.

Recall that on last Friday, the Baddest rapper accused the media queen of not loving him as much as he did her, hence he was calling it quits.

Sad to announce that myself & @bonang_m have broken up. We tried guys,” he tweeted, and to his fans, he said, “Guys, Don’t ever love a woman more than she loves you.”

But he returned to ‘apologise’, and later, gave her a $3,500 Gucci bag.

 

Now, AKA says they never really parted ways; they only fooled their fans just because he was dropping a new song. Here’s what he told The Plug Mag:

“Originally I had wanted to drop the song on Valentine’s Day. I thought that this would be way too obvious. So I was watching the Grammy’s I think, around Wednesday/Thursday last week and obviously saw the whole Adele acceptance speech where she mentioned that Lemonade was a huge moment for the culture or whatever. I got the idea that instead of Valentine’s Day, I should do something kind of anti-Valentine’s Day due to the content of the song. I then came up with the idea and developed it from there.

SONY & VTH Season had wanted The World is Yours to kind of “run its course” before I dropped another song, I felt that the time was now because The World Is Yours had already charted at #1 for many weeks & that the old system & strategy wasn’t what the fans wanted. I believed we needed a moment for the culture. I told them I wanted to move on it but they were hesitant. Eventually they gave in and the soonest date they could have it up on the digital platform wasTuesday; I then had to come up with a strategy to keep people talking throughout the weekend up until Tuesday. I worked backwards from there. We planned all the tweets from Friday up until the gift on Monday, and eventually the release.

[Bonang Matheba] loved it. She’s a visionary, just like me. I told her to trust me, and she did.

…She has a big contract with Revlon for instance. Her whole campaign is about “LOVE” so it was a calculated risk. Like I said, I asked her to trust that it would work out and it did. I was never worried on my side because I don’t really care what people think or what they say, because they’ve said everything there is to say already.

We were watching the whole thing unfold and couldn’t wait for it to be Tuesday already. It’s exciting watching a plan come together. I knew that a lot of journalists would just take anything we tweeted as gospel and not really do any proper investigating. We knew people would do our job for us.”

Well, here you have it folks: it was all a plan, and it worked really well.

His new song has been well-received, the rapper and his media queen continue to remain South Africa’s most powerful celebrity couple.

Guess we will never pay them attention when next they talk about breaking up.

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